Stop Overpaying for Vanity Metrics
Calculate true media value. Weight coverage by source credibility, not just reach.
Select a publication above
PR Firms Are Measuring the Wrong Thing
The Ad Value Equivalency (AVE) standard treats all coverage equally. A blog post from an AI content farm scores the same as investigative journalism in the New York Times. That’s broken.
Let’s talk about earned media. You can buy a full-page ad in The New York Times. You cannot buy their editorial team’s judgment. Earned Media Value recognizes what AVE never could: that independent coverage from a respected source carries credibility no ad budget can manufacture. Editorial trust is finite, hard-won, and not for sale — which is exactly what makes it valuable.
$250K
Claimed AVE
Based on reach alone. A mention in Forbes gets the same weight as a spam blog with inflated traffic. AVE treats your Earned Media Value like a paid placement. It's not.
$95K
Actual Earned Media Value
When weighted by source credibility. 62% of that coverage came from low-trust outlets with zero Earned Media Value — outlets nobody reads and nobody trusts.
Real-time
Earned Media Value Score
Tier A outlets (Reuters, AP) deliver real Earned Media Value — their editorial endorsement can't be bought. AI content farms get near-zero. For the first time, your Earned Media Value score reflects what the coverage actually earned.
14 Signals. One Score. No Lookup Tables.
Our AI agent evaluates any publication — even ones it’s never seen — using the same signals a media critic would.
Input
Submit any publication name or URL. Even ones we've never seen before.
Data Collection
7 parallel data streams analyze editorial pages, ownership, credibility databases, content samples, and domain signals.
AI Reasoning
Evaluates editorial standards, byline accountability, source transparency, and 11 other credibility signals.
Weighted Score
0-100 Earned Media Value score, letter grade (A/B/C/D/F), and a detailed signal breakdown you can share with clients.
Tier B · Regional / Industry
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